Updated: Nov 23
Google collects data on what videos you watch, the ads you click, your location, device information, and IP address, and cookie data. It says it does this to "make [its] services work better for you, which is true. Google does not sell your personal information to anyone. It uses cookie data to provide you certain GoogleAds, on their partner websites. You can't stop getting ads online, but you can remove some unwanted ads. You can also stop getting ads that are based on your interests and info.
For example: when you are searching for a product on some e-shopping websites you might wonder how the same product displays on other mobile apps and some websites you visit, the answer is google takes cookie data that you are searching for that product and it shows relevant ads in some apps and websites.
Which is better Google or DuckuDuckGo?
DuckDuckGo is safe in the privacy aspect and Google services are continuously protected by one of the world's most advanced security infrastructures. Using these browsers will not keep you safe from viruses, malware, and other dangers.
Is Incognito mode is safe
Unfortunately, people think safe when they are in incognito mode. The truth is incognito mode prevents only the browser history from being recorded. you can still visible to websites you visit and ISP (Internet Service Provider). It is a myth that incognito protects your data from being known to all. It can still able to track you and use them to send interactive ads. It's not private anymore. On the other hand, DuckDuckGo doesn't collect any data on whether you are in incognito or not.
How to download DuckDuckGO?
DuckDuckGo is available on ios and android.